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It seems to be driven by the sort of cost benefit analysis that one uses in logistics and elsewhere in business.

With an army of IP lawyers at their disposal, a multi-billion dollar war chest, and an opponent running on a shoe-string, they can probably force OSM to go all-in if it comes to a lawsuit.

The cynical part of me sees this as great publicity for iPhoto using the P.T. Barnum principle:

"I don't care what they say about me, just make sure they spell my name right! "

http://en.wikiquote.org/wiki/Talk:P._T._Barnum



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