Licenses are written before the technology is invented. Originally we had radios and record players. Each new medium requires a new license due to the structure of the ownership of the content.
Publishers that own images for print can't post them on the web. The problem is the exceptional nature of the contracts. This is why things are so splintered. All the acquisitions of corporations may create even more exceptions to the licenses.
Licenses are written before the technology is invented. Originally we had radios and record players. Each new medium requires a new license due to the structure of the ownership of the content.
Publishers that own images for print can't post them on the web. The problem is the exceptional nature of the contracts. This is why things are so splintered. All the acquisitions of corporations may create even more exceptions to the licenses.