> Scanning down underneath the diagram, I saw “Play Games on Google+” along with a lot of small text. I kept scanning, thinking that the column of text had something to do with playing games.
Funny, I had the exact opposite reaction. I am so used to skipping over ads with my eyes that I literally didn't even notice there was an ad there; I read the article about dinosaurs, and when I read the above sentence, I had to go back up to the screenshot and verify that there was indeed a Google+ ad there, that I'd totally failed to see.
I'm like you in that I skipped over it. However, physorg needs to take some of the heat here because they pick the background, fonts, and colors for the ad insert (not the bolding). So they consciously choose to make their ads look like copy and that is unethical.
Funny, I had the exact opposite reaction. I am so used to skipping over ads with my eyes that I literally didn't even notice there was an ad there; I read the article about dinosaurs, and when I read the above sentence, I had to go back up to the screenshot and verify that there was indeed a Google+ ad there, that I'd totally failed to see.