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I don't think this can be construed as 'fanboy dismissal', though the term 'fanboy' itself is controversial.

Post purchase dissonance reduction is a well known cognitive bias[1]. And what can be better for dissonance reduction than someone telling you that you have good taste, and anyone who buys the competition is a philistine?

I should point out that this does not impute anything to the quality of the products themselves. I just posit that blogs such as Gruber's play a active part in the ecosystem due to our cognitive biases. They are not merely a passive observer.

[1] http://en.wikipedia.org/wiki/Post-purchase_rationalization



This might be one of the best comments I've ever read on the web.

These gadgets are EXPENSIVE. If you're clearing $15.00 an hour and you buy a smartphone, that's 15-40 hours of your life that you've dedicated to that little machine. You can see why there would be fervor over those devices, especially for those enthusiasts that have to work so hard to afford them in the first place.




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