There's a good chance that if FB is the only sign-in option, I will immediately close the window and never use your service. It's pretty much an insta-bounce for me for the exact reasons cited in the article.
Me too, because I don't have a FB account. I actively avoid one. I'm being excluded from marketing campaigns, contests, and give-aways because I don't trust FB with my privacy.
I have a pseudonymous Facebook account with no one friended and no personally identifying information that I keep around basically just for using services that expect me to have a Facebook account.
I have FB blocked on my research computer from 9AM - 5PM. If I come across a site like this during the day, then I can't singn-up or login, so I usually head away quickly.
That's a shame. I really think IT ops should learn to trust their employees and only when that is broken, managers should decide how and when it is appropriate to block such sites.
Ditto. Sure, a lot of people prefer the convenience of being able to log in without creating another account and password, and will just click okay without looking at how many privileges the app is asking for; so having a FB (and Twitter and Google and ...) login option can streamline things for them. But when that's the only option you're going to lose a big chunk of your potential users right off the bat.
Has anyone run some A/B tests and gotten stats on how different subscription rates are with multiple log in options? I'm curious as to exactly how much it matters.
gtrot.com started with Facebook-Connect login only. We didn't allow any access into the site unless you created account. The primary reason for this was that we used Facebook data to show you where your friends lived, where they've been and allowed you to connect with them on gtrot (through Facebook) so there was no "empty room" feeling when you started.
With our latest updates in November, we allowed a 'generic view' --- a user can search what's happening in a city without logging in. We've put in educational messaging and explain why the Facebook connect is important to being able to personalize results. Based on what you like, what your friends like, where you've been, where they've been etc. The data is core to the experience, but some people still don't want to give access to Facebook. We did, however, see our bounce rate cut in half when we provided a generic view. Customers were spending more time on the site (upward of 5 minutes) and even returning to use the site without the account.
I think the key is giving clarity, but this is a topic we've gone back and forth on as we don't think we can deliver on our promise of 'personalized advice in any city' without having the Facebook basis. We'll be changing this over time but for now, it's generic or Facebook account.
I love gtrot. My last trip to vegas was planned around it. While I agree that facebook is the fastest way to get to "personal" I think an option to create your own version of "personal" by ranking the suggested activities of other users who share similar tastes would be equally effective.
That's an interesting idea. Kind of like a ghost account? Or what if you logged in with email only and then auto-followed the founder/popular members so you still get rich, person-centric advice?
Would a google (oauth) login in additon to Facebook connect solve the problem for most users OR is it necessary to also have an option to register an account?
