I remember being surprised once that Michelin, like the star, was the same as Michelin, like the tire. It's really cool to see a company move beyond their core competency more than once in a meaningful way, even if the first time was to sell more tires. They have a really interesting blog that this is just a single article from.
Yes, absolutely, as are the eponymous "Guide Michelin" (Guide vert) that conveniently fit in the glove compartment of your automobile. More people drive, more they consume tires.
