I can't understand why some entrepreneur saw vegetarian food existing, and decided to make a startup about ultraprocessed vegetarian food. It's as if they thought ideology was more important than health or environmental benefits.
> can't understand why some entrepreneur saw vegetarian food existing, and decided to make a startup about ultraprocessed vegetarian food
I'm a fan of real meat. But isn't the environmental impact of Beyond Meat lower than that of meat meat? Sure, a vegetarian meal would be even lower. But that's not the competition. Those folks are already eating vegetarian, or so the thinking goes.
It seems fairly apparent to me that vegetarian != minimally-processed. Definitely a lot of "junk-food vegans" who eat lots of chips and other heavily processed food. Processed also != bad for the environment or for health.
Don't get me wrong -- I think there can totally be some questions around health and environmental impacts of vegetarian/vegan foods entering the market! But I think the mapping between "there are preservatives in it" and "it's bad" is, uhh, not necessarily strong.
