> when I go to the supermarket these are still too expensive compared to regular meat
I never looked, but if the above is true, then that is the issue. People will always buy cheap. And to many people, if more expensive than 'real' meat, then they will not buy "beyond meat". Why, real meat in people's mind will always equate to higher quality.
For reference: I looked up prices at a local grocery store just now and Beyond products are in the $12-16/lb range. I've never understood how something that is almost entirely pea/rice protein + vegetable oil can be so expensive.
I never looked, but if the above is true, then that is the issue. People will always buy cheap. And to many people, if more expensive than 'real' meat, then they will not buy "beyond meat". Why, real meat in people's mind will always equate to higher quality.