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And maybe people don’t appreciate this but on Twitter, brands are totally dependent on Twitter HQ to moderate this content. That is because all the replies are tweets as well, and you can’t delete other people’s tweets.

On Facebook, in comparison, you can delete nasty comments on a post by your brand. Brand safety is far more in your own hands there. I think this is true on LinkedIn too, although I’m not certain. In general it is a much “cleaner” place because of the focus on real names and career content.



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