Except you can get modulars this size or larger from other places for cheaper, with more design options. So if they're targeting the top .5% and they have a lot of competition, then it seems they have a poor business model.
> Except you can get modulars this size or larger from other places for cheaper, with more design options.
They are selling premium design, status, and convenience, not "cheaper, with more design options". There are lots of products sold that way, most famously Gucci bags, which I've heard are a very profitable business for that company.
If the price seems high to you (as it does to me), then you, like me, are not part of the target market.
