> 6. TikTok nailed ads. They are obvious, easy to skip, and not jarring at all. Instagram is a mess.
Did they really nail ads or could it perhaps just be that they still consider themselves in a growth phase (perhaps depending on market) where they deliberately try to not use them as hard as they think they could?
A lot of the TikTok users that I follow are now getting sponsored to do ads as part of their regular content, and I will typically watch it because I am interested in the person and therefore interested in how they execute an advertisement. Win/win/win.
Did they really nail ads or could it perhaps just be that they still consider themselves in a growth phase (perhaps depending on market) where they deliberately try to not use them as hard as they think they could?