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> I think this effort to chase TikTok isn't going to pan out because "regular" people aren't posting to Instagram.

For me that isn't the case - I follow mostly "regular" people and enjoy it, but...

The problem I have with Instagram is that when I open the app I want to see the photos that people I've followed have posted since I last opened, it in time order. Yet It's quite a struggle not to see reels or suggested posts or people posting spam. 50% of the time I open IG the first post shown to me is from a hashtag I follow but its an image of an attractive young women with a very loose connection to the hashtag.

By copying other successful paradigms within IG and FB, Meta are destroying what remains of the products and users they have. I occasionally use TikTok but don't want to see a weak version of it on IG



This is an issue that is killing FB/Insta and I am not sure why nobody in Meta seems to get this. Apps attract people with certain expectations and mindset. When I want to login to FB/Insta, I want to see posts from people I know. Unfortunately, I made a mistake to like posts from few groups and that was basically the end of my newsfeed. Now all I get is posts from the grops from random people. Eventually it becomes same-old same-old and you quit.

But here's the most braindead thing FB has done: They actually have feature called "show first" which I tried to use it to force FB show posts from friends and not from groups. But some PM there probably made decision that this is not a good idea and forced to limit to only 30 people! So, now when I log in to FB, I get few posts from 30 people and then it's garbage from groups again.

It is beyond me how no one can see these issue there.


Ironically by pushing Reels so hard Instagram has been TikTok's best promoter. A large portion of reels have a TikTok watermark.




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