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> Once a company gets VR done well the smartphone is OVER.

AR maybe. I seriously doubt that VR will ever be the primary way people interact with computers. People tend to use their phones as a distraction in public, and as a brief reprieve in private. VR entails completely submerging yourself in the computer interface, which might be fine occasionally, but I doubt will ever be most people's preferred way to access social media and the like. AR would enable you to distract yourself while still leaving you aware of what's going on around you. The issue there being that its much more difficult to do AR well. I doubt that VR will take off until someone does AR or MR really well, after which enough people will be already using the headsets for a VR application to become popular.



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