Really? I have not used FB in like 5 years. One of the things it had for it compared to Instagram and Twitter is how it was not celeb or micro-celeb oriented.
In my experience, the people doing self-promotion on FB are generally not trying to be famous, they are trying to drum up customers for their own or their friend's business.
So no one is really trying to get you to "follow" them, they just hang around neighborhood groups to see if they can find someone who needs a caterer or a contractor.
Has that changed?