Apple would sell exactly one kind of burger, which is great but costs $20. The wrapper is rose gold or space grey. Only Apple-certified condiments can be applied to the burgers, and a packet of ketchup is $5. Each year the faithful queue outside for the privilege of obtaining the latest burger.
The burger is nearly always great, but occasionally it tastes strange. You are not allowed to see the ingredients and the staff suggest you might be able to improve the situation by re-wrapping and re-unwrapping the burger. This does nothing. The senior staff suggest leaving the burger in the fridge overnight and trying again in the morning. This does nothing. None of the staff actually know how to make a burger, but they will swap your strange burger for a refurbished burger for only $18.
Microsoft would license their burger recipe. All the licensees would sell unique, subpar versions. They'd also for some reason have a $10 billion contract to supply burgers to the military.
and drinks would come in cans that require a special adapter but the adapters are so expensive you need to carry one around with you so you can drink when you’re thirsty.
and more and more people would simply accept that great burgers cost $20 and come from Apple if you want a decent one. While there are some other burgers that sound great at a lower price point, they occasionally give you e-coli. Mediocre burgers at a low price are still widely available.
All mediocre burgers are also sponsored by local companies who pay to have their logo on the wraps and their commercials on the wall in the restaurant.
Some new people try to make fresh burgers and get funding, only to be bought up by Mediocre Ads Burger and killed a year later.
Unfortunately people found out that they payed $20 for the sense of a great burgers, but found out that they were mediocre at best which began a new trend of making your own burgers - either from ready made components from all kinds of price/quality or even make them more or less from scratch. Though, some people insisted on keep buying overpriced burgers as they believed the ads made in the format as objective benchmarks or reviews.