Exactly what I thought. I read the title in my RSS feed and thought "is that supposed to be some online license/key manager for end users so they don't lose them?".
Names are always difficult, but I have found unusual names spread by sneaker net/word of mouth always stick in the back of my head (news.ycombinator) or really really obvious names that are easy to guess stand out as well (news.bbc). Oh you also mentioned hosting aswell..one of the chaps at work swears by these guys : http://www.slicehost.com/ . Worth taking a look at (I think they mentioned Django on there, somewhere) I kwnow they support LAMP.
cracks would probably be more popular. who knows. (maybe that belief is selection bias..since apps that only need serials aren't pirated as often in their entirety as apps that need cracks as well).
