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> What is bottom up vs top down process?

More power/product decisions from the bottom or the developers/creatives/value creators than the top down project managers/finance/value extractors.

Yes, making your own projects is almost a requirement or having side projects when work in on a big team on your day job or other projects. Everyone needs a creative outlet and programming, no matter how hard they try to remove it, is a creative process.

While revenue/value extraction is important long term, it is much easier to sell when love/value creation is present. You can't market and extract value from value that isn't there. You can't rush a quality game mechanic that makes all aspect of your game fun.

Creativity doesn't always fit a 8-6 tightly wound agile process focused on just revenue, you need some open mode or play with that closed mode. It is why indies and artists or writers perform better when they can control their own destiny more. With less oversight directing you to short chance important parts or prototypes, there is more play and open mode which always leads to a better refined product especially where "fun" is part of the product.



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