GPS and live traffic data are both "route me to X". I don't think people really have another use case for either, although in some cases the "route me to X" may include "X is a close gas station" or "best route is to wait 45 minutes before leaving".
Do people really choose new restaurants while out (unless on a road trip)? I can see using Yelp while planning to go somewhere with friends, but once you're actually outside the house? In other words, I don't see a use case for Yelp outside the computer, with the exception of a road trip.
> GPS and live traffic data are both "route me to X". I don't think people really have another use case for either, although in some cases the "route me to X" may include "X is a close gas station" or "best route is to wait 45 minutes before leaving".
None of this is true.
> Do people really choose new restaurants while out (unless on a road trip)?
Yes, very often. Maybe I'm at the pub with my partner and we decide to get dinner somewhere. I'll use reviews to find something. It's a very very common use case.
> Maybe I'm at the pub with my partner and we decide to get dinner somewhere. I'll use reviews to find something.
You go out to a bar before dinner? I suppose some people do. I've always thought of dinner as starting an evening out, or at the very least being part of a plan (eg, Show X followed by dinner at Y)
The people I know who bother to look at yelp are planners and often choose a restaurant to meet at quite far away because it's special. The people I know who decide things spontaneously don't bother checking yelp.
Since you tried condescending at the end of your comment: I suggest you try places that smell good from the street and not outsource your thinking to an app. It can be pretty great.
What?
> Restaurant reviews? Who actually needs those except maybe on a road trip?
Anyone who likes to visit new restaurants.