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That is the million dollar question.

Our main strategy is community development around Addressory. Let's build a community of renters and tenants, by renters and tenants. Let's talk about quality of life issues, like the ones discussed in the comment above.

Continuing user engagement is a problem that we are working on. Maybe it is as simple as emailing them when a new questions appears on a property they have flagged.

To your last point, I agree -- when I am happy I do not tell anyone. But would you share if I asked you to, just to pay it forward for the next person moving in?



I would question how many people would be willing to 'flag' to receive emails (unless it's the original poster). Secondly, I wouldn't share unless I got something out of it. If I'm too lazy to fill out surveys that give store credit, I probably wouldn't share for this.

I think a good strategy might be to get landlords/owners as some of the first users. They have incentive to respond to questions and comments from potential renters so that might be a good starting point for content.


In the first version of the site we had a model for renters, brokers, and landlords. We tried to service everyone through on place. However, after we built it I realized that I would never use that site. I wanted to build a site for tenants and no one else.

I agree that there are a lot of people who are too lazy or unwilling to contribute. Our challenge is to convince them it is a good idea, and do it without some awful gamification-skinner-box methodology.




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