Sounds like your typical reheated, cluster-of-blandly-positive and vague feel-good marketing. Not sure what exactly you're so enamored with, or what you're projecting here.
(Also the phrase "giving back" implies you've been doing something unjust. You only give back after you've taken. But all just business practice is about fair exchange, so there's nothing to "give back".)
That's a pretty zero-sum outlook on giving back. Another way of looking at it is that people invested in us before we had any potential (parents and teachers, at the very least), the Yamauchi family wants to do the same for others. They are giving because they received, not because they've taken.
(Also the phrase "giving back" implies you've been doing something unjust. You only give back after you've taken. But all just business practice is about fair exchange, so there's nothing to "give back".)