>Apple can get away with segmentation because people will still buy Apple products because they're Apple products. Microsoft's own brand doesn't carry the same fashionable prestige, so minor annoyances on Macbooks become dealbreakers on Surface.

??? Apple gets away with it because their x86 -> ARM translation actually works. Without it the M1 Macs would be DOA.

Hopefully Windows will soon see an equally as effective x86 -> ARM translation layer.