But Loon launched in 2013 and Starlink in 2018 (?).

In a world in which satellites stayed very expensive I could imagine it being a bit more successful.

Technology was already in use in 2004 (Space Data), and Loon started in 2008 when Google decided to "borrow" it.

https://www.wired.com/story/the-lawsuit-that-could-pop-alpha...

While SpaceX is in the news, there’s also the Amazon LEO initiative: Project Kuiper. They’ve received FCC approval and have access to Blue Origin rockets to launch.

Sure, there's lots of satellite internet services. most of them have failed to become financially viable