Having been around for quite some time, it appears to me that the OS X generation is completely unaware of how Apple used to be like, and whatever "openness" they had during the critical business years was just for survival, nothing else.
> OS X generation is completely unaware of how Apple used to be like
I think they would be more accurate being referred to as iPod and iPhone Generation. The vast majority of people today only came to know Apple ( and Mac ) only after using those products.