I think there are already lots of software companies which aim not too high. Last time I heard there were 150.000 apps in the AppStore. There are lots and lots of indie game developers and casual game developers; a great chunk of them don't have the income to avoid their day jobs because they are not even ramen profitable. There are thousands of cheap shareware software on download.com. And lots of websites trying to generate money using adsense.
I agree that it may be a bad decision to aim too high, but there is also a possibility to aim too low: into markets where there is not much money or there is free stuff as competition. I've first made the 'aim too high' and then as a compensation I also made the 'aim too low' mistakes. Now I finally aim in-between.
I agree that it may be a bad decision to aim too high, but there is also a possibility to aim too low: into markets where there is not much money or there is free stuff as competition. I've first made the 'aim too high' and then as a compensation I also made the 'aim too low' mistakes. Now I finally aim in-between.