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This is true, but bike market in US (for example) amounts to 47 billions with a prediction of 75 billions in 2025

Car market is much richer but most of it comes from second-hand retail, which is practically non existent for bikes.

For comparison 45 billions is half of the market size of the tobacco industry and about the same size of the gun market.

Not bad for an hobby and more similar to a lobby itself.



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