Amazon always makes money on the transaction. Assuming transactions are cheaper, the customer will be able to spend more. Nothing is cheaper or more expensive than AWS in this regard. That said, Amazon does need to and should improve to remove bad products and bad customer experiences beyond what gets returned or hits the bottom line. It’s not right when a brand has to “compete” with knockoffs using identical package design and item listings, especially as the customer buying the item has the least information about the quality of the item they’re buying — the two coins are not of identical value, as it were.