- the largest market share in consumer free web maps (probably as recent as 4 years ago)
- the holy grail for marketers. The brand reached "verbing" status. People used to say "MapQuest it"
- a health paid API biz. But sold that part of the biz to Microsoft's MapPoint (I was a customer of this and they basicly said I was SOOL when it happened)
It is clear they screwed up MQ but I'm more hopeful with AOl's recent moves. They know their strength lies in making content and getting eyeballs and the companies they grow/acquire reflects that.
- the largest market share in consumer free web maps (probably as recent as 4 years ago)
- the holy grail for marketers. The brand reached "verbing" status. People used to say "MapQuest it"
- a health paid API biz. But sold that part of the biz to Microsoft's MapPoint (I was a customer of this and they basicly said I was SOOL when it happened)
It is clear they screwed up MQ but I'm more hopeful with AOl's recent moves. They know their strength lies in making content and getting eyeballs and the companies they grow/acquire reflects that.