Many of the strongest AND weakest consumer technology experiences are influenced by standards in some way.
Positive Examples: pluging in an usb headset, electrical sockets, sms.
Negative examples: Trying to hook up your laptop in a random conference room, transferring a large file locally between 2 devices from different vendors.
Maybe with ever increasing conplexity and capability the annoyances fall between industry actors and solutions would need first multiple parties acknowledging the problem followed by succesful coordination.
"they" usually write requirements for set top middleware and control the broadcast. the problem, i think, is not that it is difficult (Musk launched a massive electric car company and spacecraft to ISS in the relevant time frame), but that "they" don't care about the users.
pretty much anything cable and satellite tv companies do is against the user. there is very little (if any) innovation in the industry, and that's why they will eventually die.
> i don't know anyone who does that, but it is damn trivial.
Getting this standardized in an international standard is far from trivial.