Then there is the question of how non-donors feel. The ad campaign made me negative about WP (and I bet quite a few other people).
That's an important point that is harder to reveal through A/B testing. What would Wikipedia's fundraising look like if there were another online encyclopedia that appeared to be a credible contender? Is Wikipedia Google in this space, or is it AltaVista?
That's an important point that is harder to reveal through A/B testing. What would Wikipedia's fundraising look like if there were another online encyclopedia that appeared to be a credible contender? Is Wikipedia Google in this space, or is it AltaVista?