Url seems to have gotten munged: https://www.godaddy.com/engineering/2019/07/09/asherah-opens...

An asherah, for those of you who have forgotten your Sunday School lessons, was a female idol.

I definitely didn't remember that, but yes: https://en.wikipedia.org/wiki/Asherah seems to have quite the religious background

More importantly, a Snow Crash reference without religious connotations :)

But surely Stephenson was thinking of the religious connotations...