I imagine it's not the cheapest phone company due to the additional service, so if you're not using it, you might be wasting money.
In any case, I think it's good that there are phone companies that compete on quality service rather than price, and specialised service for a specific demographic makes a lot of sense.
You don't have to imagine! We're $15 a month for unlimited talking and texting, and each gigabyte is $5. Or in other words, we beat Google Fi by $5. Support is our marketing budget, and it works rather well :)
In any case, I think it's good that there are phone companies that compete on quality service rather than price, and specialised service for a specific demographic makes a lot of sense.