Something more relevant to contemporary society is that it also works with prudishness, but through a different effect. Rather than a loss of business there will be a loss of support for non-prudish behavior.
As an example imagine video games that have characters in skimpy outfits. A tiny minority may complain about this. And it's often the case that this minority is not even actually a consumer of the products they're complaining about. But there will rarely be any meaningful voice against this minority going, "Wait.. no, I want my characters in skimpy outfits." Because to do so it makes you look like some sort of 'something' that's certainly undesirable. And so from the perspective a company that may not be particularly well attuned to its own userbase, it will see 100% of respondents on a given topic support censorship, 0% oppose it. That's not such a hard choice to make.
As an example imagine video games that have characters in skimpy outfits. A tiny minority may complain about this. And it's often the case that this minority is not even actually a consumer of the products they're complaining about. But there will rarely be any meaningful voice against this minority going, "Wait.. no, I want my characters in skimpy outfits." Because to do so it makes you look like some sort of 'something' that's certainly undesirable. And so from the perspective a company that may not be particularly well attuned to its own userbase, it will see 100% of respondents on a given topic support censorship, 0% oppose it. That's not such a hard choice to make.
[1] - https://www.bloomberg.com/news/articles/2019-01-25/video-gam...