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Obligatory reference to Homer's car from The Simpsons.

This is why people think big companies like Apple, Microsoft, Samsung, etc. are arrogant when they say they're making products we didn't know we needed until we got them. It's not arrogance; it's that their market research is infinitely superior to a simple poll.

With a poll, we're only constrained by our imagination. Real life has more constraints. The thing the big companies do: balance their research with real life.



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