It's a US company based in California, it's just using an international TLD for cleverness or whatever. I put in my US mailing address, maybe it should use that instead?
I remembered I had an aliased .com from back in the day, but I wanted to point out that not every US company's website or email address ends in .com, .net, or .org (and conversely, many foreign companies do have .com, .net, or .org domain names). It's not a good way of determining whether or not a company is based in the US.
1) They did launch, just not internationally. 2) This is Hacker News, a place to "spam" about your company. This type of comment is exactly what will keep people away from the community, rather than keeping it a place of great people and great startups.
Does the app produce a unique coded signal of flashing screen colours for each user? Otherwise, what's to stop someone from loading an image of their own face with someone else's barcode onto their smartphone and stealing sandwiches?
The photo appears on the register (downloaded from our server each time you check out) in front of the cashier. The photo on the phone is just for aesthetics.
Can someone explain the advantage of this over a magstripe credit card, from a consumer standpoint?
The card companies charge high fees, yes, but I would bet it's a lot faster to swipe a card than get a barcode on your phone, scan it, etc. etc. And the credit card companies seem to have really good anti-fraud heuristics at this point.
Line item data tracking, integrated bill splitting, free peer-to-peer funds transfer, wallet consolidation, optional direct expensing to your employer with reimbursement forms, and much better security than handwriting verification and after-the-fact heuristics.
Cool - I hit Subway all the time. Is it up to the individual franchisee to buy the reader/subscribe to the program, or can/will Subway Corp. force it on them?
It's up to the franchise owner but it can work the other way too. This particular venture was done from the top down. Subway's CEO ran into us at a trade show and he was able to make stuff happen, which was pretty cool.