I don't think it matters necessarily. It depends on the category your product falls into, and you have to look at how similar products acquire their users.
What software have you purchased in the past year? For my pesonal sample size of one, most of my non-game purchases were business productivity SaaS. And the decision generally happened after repeated exposure via word of mouth and/or discussion forums.
I definitely didn't discover any business productivity software in an app store. And signup that requires any significant amount of information is harder on mobile. I bet SEM and getting customers through Google still works online if you can pull it off.
What software have you purchased in the past year? For my pesonal sample size of one, most of my non-game purchases were business productivity SaaS. And the decision generally happened after repeated exposure via word of mouth and/or discussion forums.
I definitely didn't discover any business productivity software in an app store. And signup that requires any significant amount of information is harder on mobile. I bet SEM and getting customers through Google still works online if you can pull it off.