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In my case it was a combination of that and quality problems. (This was Hello Fresh, not Blue Apron though). We had a lot of great meals, used the "family plan" so we'd have left overs, but there was some kind of inflection point where we started have regular issues with the meats. In a period of about 6 weeks we had 4 or 5 problems. Beef that was open and dropping it's liquid out. 3 chicken meals in a row where it gave off a foul odor of sulfur, indicating it had spoiled. We had issues with other fresh ingredients as well, though these were the only ones that ruined the meal completely.

Each time, Hello Fresh customer service was good in giving a refund and even a meal credit, but it was too much. You can't plan your meals when there get's to be a 1 in 3 chance your food is spoiled. We cancelled, but by that time we already had about 20 solid recipe cards for dishes we loved and could easily do ourselves, so we didn't bother looking for another meal service. Maybe we will if/when we get bored with our choices again, but it would probably be temporary given the premiums paid.

I'm looking towards Amazon's purchase of Wholefoods and what that might do for meal services to bring the cost down substantially, then I'd consider a regular subscription.



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