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A classic example from several years ago:

https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...

That was several years ago.



That's using all of her purchasing history. Knowing your customer has visited a competitor's website appears more difficult to me.


DNS providers often know all the websites an IP visited.


If you're a telco this is trivial for your customers.




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