Seems it's also time for many to wake up to the reality that Amazon, et al, aren't in the business because they love you but to sell you stuff at minimal corporate cost and thereby maximize stockholder equity. If visiting the Amazon site to purchase specific items or just data mine for some project ideas then enter with the mindset that attempts will be made to manipulate you. If presented with superfluous recommendations interwoven into your searches and 'wanna buy?' prompts, a simple practical solution is NO.