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>Build a web app and make it play well on mobile.

I suspect most of the executives making these decisions not only don't even know such a thing is possible, but probably don't even understand wha the difference is.

The vast VAST majority of apps in the iOS App Store would be better served by just being websites. If those services would just focus on making decent sites for the mobile web instead of expecting all mobile visitors to download a separate app they would be much better.

The only thing that would make web apps better is ways to take advantage of the identity management and authorization stuff you can do by installing through the App Store. If Apple could just create a way to do that the mobile web would be 1000x better.



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