The cash would be grabbed anyway, if not by them then by squatters.

For end users it costs ~$20, right now from one of the EAP registrars.

Outrage is great, but it's a good idea to read before firing off like this.

That’s misleading. That won’t fire until May 9 (GA). If it’s left.

(You can use your TMCH SMD file to register your trademark.app for ~$20, but that’s not really what we’re taking about here.)

It costs end users ~$20, for whatever's left over after the seven rounds of expensive "priority access" pick over the namespace carcass... At least for the two out of three resellers I tried (Google themselves still don't appear to know this exists...)