AdSense was designed to help Google offload their abundance of keyword inventory. They have millions of people bidding on keywords. Web pages have keywords. So AdSense is a great tool to help them sell what they already have.
Adsense wasn't designed with increasing publisher revenue in mind. Google doesn't operate it as a primary business and the revenue ig make pales in comparison to search advertising. That's why they don't act like any sane business when it comes to customer service. Ads might stop working. They certainly won't give you answers as to why. You may make a lot of money or only a little this month. On the whole, they don't care.
Google has actually changed the name to "Google Display" and a lot of the ads that I see are retargeted. I don't know if this is actually increasing publisher revenues, but I would love to hear first hand about that from the HN community.
By and large, AdSense will work well for you if a high percentage (>60%) of the traffic to your site is based on search queries. It works best as an extension of the search advertising process. If you have a community or user generated content, then you'll need to find another solution.
Adsense wasn't designed with increasing publisher revenue in mind. Google doesn't operate it as a primary business and the revenue ig make pales in comparison to search advertising. That's why they don't act like any sane business when it comes to customer service. Ads might stop working. They certainly won't give you answers as to why. You may make a lot of money or only a little this month. On the whole, they don't care.
Google has actually changed the name to "Google Display" and a lot of the ads that I see are retargeted. I don't know if this is actually increasing publisher revenues, but I would love to hear first hand about that from the HN community.
By and large, AdSense will work well for you if a high percentage (>60%) of the traffic to your site is based on search queries. It works best as an extension of the search advertising process. If you have a community or user generated content, then you'll need to find another solution.