The extremely high egress prices for any cloud don't seem to have hurt their popularity much so far. So I suspect they all don't want to give up their cash cow.
Compared to a VPS or renting a dedicated servers, the egress costs can be enormous if you come even close to using the traffic contingent you get with many VPS or dedicated hosts.
Just as a comparison, a dedicated server with Hetzner for ~50-70 EUR per month includes 30 TB of traffic, which would be at least 2,400 EUR on the Google Cloud.
Huh? VPS and dedicated hosts usually charge below a penny per gigabyte over your traffic limit, and if you open a support ticket they will usually work with you towards something in the sub-$4 per TB range.
Compared to a VPS or renting a dedicated servers, the egress costs can be enormous if you come even close to using the traffic contingent you get with many VPS or dedicated hosts.
Just as a comparison, a dedicated server with Hetzner for ~50-70 EUR per month includes 30 TB of traffic, which would be at least 2,400 EUR on the Google Cloud.