I agree, the biggest challenge is with operator awareness. Most restaurant owner's priorities look something like this:
1) Food
2) Service
...
9544) Website
My hope is that with the mobile internet growing as it is, more restaurant folks will begin to understand that their customers are using their phones to look up restaurants, and showing them an empty Flash page or making them download huge menu PDFs is immensely frustrating and delivers a poor customer experience.
I agree, the biggest challenge is with operator awareness. Most restaurant owner's priorities look something like this:
1) Food 2) Service ... 9544) Website
My hope is that with the mobile internet growing as it is, more restaurant folks will begin to understand that their customers are using their phones to look up restaurants, and showing them an empty Flash page or making them download huge menu PDFs is immensely frustrating and delivers a poor customer experience.