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> A product or project that is doing very good work often doesn't have to sell quite as hard, because the work speaks for itself.

This doesn't work in general, though.

> All other things being equal, every hour spent selling is one less hour spent working on making your product better.

Which, I believe, is a key to understanding why many (most?) of the things you can buy are utter crap, barely fit for the purpose they were made (if at all). It explains why so many successful SaaS businesses offer barely functional products. Because every hour spent selling is a hour spent not working on a product, and marketing has much better ROI than actually building something useful.



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