So my startup is built the way you describe, in terms of just having one main app, and I personally prefer this style.
The basic argument in favor of breaking down the Django project into multiple apps is that it makes the components more decoupled and reusable. But personally I think this is bullshit. If you want your apps to be reusable and decoupled then you need to put a ton of time into architecting them this way, the idea that you're going to get these benefits just from putting stuff into different folders is magical thinking. It seems like pretty much the textbook example of cargo cult programming.
That said for the client I'm currently working for, the decision was made to do it the 'standard Django way' in terms of breaking it into multiple apps. So far I haven't run into any issues here. I like it slightly less because I think having all the views in the views folder, and all the services in the services folder makes folks more likely to reuse code just by making it easier to find. But yeah, so far no real problems, but I'm also not expecting to see any magical benefits either.
The basic argument in favor of breaking down the Django project into multiple apps is that it makes the components more decoupled and reusable. But personally I think this is bullshit. If you want your apps to be reusable and decoupled then you need to put a ton of time into architecting them this way, the idea that you're going to get these benefits just from putting stuff into different folders is magical thinking. It seems like pretty much the textbook example of cargo cult programming.
That said for the client I'm currently working for, the decision was made to do it the 'standard Django way' in terms of breaking it into multiple apps. So far I haven't run into any issues here. I like it slightly less because I think having all the views in the views folder, and all the services in the services folder makes folks more likely to reuse code just by making it easier to find. But yeah, so far no real problems, but I'm also not expecting to see any magical benefits either.