Don't disagree about £35k being decent in the UK - easy to take for granted how well paid the tech industry is.
That said, a "Web designer" role and a "Developer" role are two completely different things. £35k is about right for a decent web designer salary; but for a developer, that's more of junior to mid-level role, even outside of London.
That said, a "Web designer" role and a "Developer" role are two completely different things. £35k is about right for a decent web designer salary; but for a developer, that's more of junior to mid-level role, even outside of London.
Compare http://www.itjobswatch.co.uk/default.aspx?q=developer&l=&id=... and http://www.itjobswatch.co.uk/default.aspx?q=web+designer&l=&...