I'd argue Twitter is being saved from itself right now. Hard to say what will emerge out of this but twitter has not been on the right path ever since it killed its developer program and closed its API. Twitter badly needed this shakeup.
I find the whole Twitter thing kinda strange. If Twitter had kept this sort of API the comments now probably would just be "of course they are losing money, how did they expect to monetize that API"
I think that would definitely work some but I'm sceptical there are enough companies that will pay. My personal opinion is that they would run into the same problem they are having now, they are making money but just not nearly enough of it.
