Great, now they have a phone with double camera wart and no jack.
Also what's up with Apple being so obsessed about pictures? I know you want to have the nude selfie in the toilet to be the best as possible, but come on!
And everything revolves around fitness. People wont get up from their bum, just because their watch tells them to. And the other who already do fitness don't need a watch to tell them how fit they are. They already know. Because they can feel it.
And I almost forgot that having now two different types of back casing is a feature apparently.
Last but not least, Apple is still ignoring the cries of millions of users about the battery life. That majority of the people would trade in the slim design for days worth of juice.
Who cares about paper thin phones when you have to put them into a case with extra battery within it to have it powered through the day?
Who cares about the seamless Jet Black casing when you put the phone into an ugly plastic case?
It looks like 'Form Over Function' again for Apple.
Good job apple, this is probably the most uninteresting keynote ever. Except for the people dancing in stockings at the end.
Apple isn't selling you an iPhone, they're selling you a dream. The idea is to make you want to be the person snapping all those great photos and most people want to be fit and active, even if we don't want to put in the effort. Apple is selling you the dream that if you just have an iPhone and Apple Watch you'll be motivated to get out, get fit, meet interesting people and sit around a fire at a beach on a summers night. That's why they are so focused on photo, and fitness.
There isn't really much innovation in the iPhone 7, it's just the next iteration of the models before it. It just doesn't sell that many phone telling people: Yeah it's a little fast, so if you feel that your phone fast enough, maybe don't buy it.
It is true for a long time now, that Apple sells a lifestyle. It really kicked off when they introduced the iPod and the new line of Mac's not to mention the debut of the iPhone.
I'm not denying the genius behind their marketing strategy, but I'm wondering when this cow will start giving less milk.As more and more people in the upcoming generations are tech literate, the harder it will get to impress them with a better camera and a shiny gloss finish.
I feel this road doesn't lead to more useful innovations. Maybe it will lead to a fitter, happier life with loads of pictures in it.
Why not ask the same question of Nike or Addidas? The number of people who wear sportswear for fashion FAR outstrips those who wear it for sports alone. And that cash cow seems far from milked, what with the recent fashion trend of athliesure...
My point is, tech literacy is irrelevant; the lifestyle brand is everything.
> Also what's up with Apple being so obsessed about pictures?
It's a very, very, very common and important use case for the phone. The iPhone has been for many years the "most popular camera in the world" according to pretty much any metric and any website (Flickr, Instagram, you name it).
They can't keep substantially improving how well it makes phone calls, only tiny incremental improvements happen in that field, but they do frequently have newsworthy changes to the camera, and they know it's a hugely important aspect for the iPhone audience, so they make sure to tell you about it - be it Harry Potter photos, a Backside Illuminated CMOS sensor, more megapixels, better aperture, one more sensor sticking out from a random side, etc.
I understand this.
As the first cameras were introduced in mobiles the trend is still on the rising.
Also I haven't said that they should improve the the quality of the calls. We are talking about smartphones, there are hundreds of other thing to be improved or added.
I'm not saying they're not adding or upgrading other features, but it really feels like the biggest selling point is the camera now.
Like last year trying to sell 3 second videos as live photos.
Also what's up with Apple being so obsessed about pictures? I know you want to have the nude selfie in the toilet to be the best as possible, but come on!
And everything revolves around fitness. People wont get up from their bum, just because their watch tells them to. And the other who already do fitness don't need a watch to tell them how fit they are. They already know. Because they can feel it.
And I almost forgot that having now two different types of back casing is a feature apparently.
Last but not least, Apple is still ignoring the cries of millions of users about the battery life. That majority of the people would trade in the slim design for days worth of juice.
Who cares about paper thin phones when you have to put them into a case with extra battery within it to have it powered through the day?
Who cares about the seamless Jet Black casing when you put the phone into an ugly plastic case?
It looks like 'Form Over Function' again for Apple.
Good job apple, this is probably the most uninteresting keynote ever. Except for the people dancing in stockings at the end.