I guess he's not paying his employees 900% market rate, why would he pay 900% market rate for GitHub instead of BitBucket? Just trying to point that your logic doesn't check out.
I personally like the new pricing, but as a non-paying user of GitHub and BitBucket... I'll stick to BitBucket for my private repos :) I guess they don't give a damn as I'm still not paying either :)
Market (feature set requirements) is different for everybody.
If bitbucket's features are enough for me to migrate off github it's absolutely market. 9 times cheaper at that.