Weird headline: Japanese carmakers are doing the same error, while Tesla (an American company) is the one of the leading electric carmakers... I'd just replace it with Legacy Carmakers (e.g. Ford, GM, Toyota and so on).
GM has a ton of EV models and has been doing a ton of EV investment, R&D, etc. How can you say they’re somehow not EV enough?
I think this article’s author is an absolutist and believes any company that doesn’t go 100% EV regardless of market demand is stupid. I think that’s irrational. And I love my EV. But it’s going to take 20 years or more for the entire country to even get to a place where all your suburbanites can afford the $5,000-$10,000 for the panel upgrade and wiring to charge at home. And they are the easiest to win over. Urban is tougher (and I assure you, many people drive in cities!) due to lack of residential garages, and parking garage facilities don’t have sufficient capacity to “just” add 500 level 2 chargers. Typical 500-car garages today have about 5. And of course rural has longer range needs which raises cost.
Or if you’re one who thinks home charging isn’t a necessary prerequisite to make EVs attractive, it’ll take that long for fast charging tech to improve even more, and for those public fast chargers, which cost hundreds of thousands of dollars and need tremendous amounts of power which needs to be brought in, are gonna get built.
And you might argue either is a roadblock that can simply be blown up by strategically placed money bombs, but no Western government has that much money just lying around. The $7,500 handout (that mostly padded EV margins) was the best they’re gonna do. The government isn’t going to bankroll every shopping center in America to put in 10 350kw fast chargers at a cost of $5,000,000 per site, or pay $7,000 for every home to get a service upgrade. And even if they did this, it would take a decade just to build and install all that to get to 90% EV adoption.
My point is gas cars are going to be popular and sell well for 1-2 decades more at least. “Retreating” from those would be the real bonehead move.
"But it’s going to take 20 years or more for the entire country to even get to a place where all your suburbanites can afford the $5,000-$10,000 for the panel upgrade and wiring to charge at home.."
I'm charging just fine with a decent commute, using only a 120V 12A circuit. You don't need a 240V 50A circuit to charge your car in 4 hours.
Technology Connections does an excellent video on this:
My home charger was like $500 ($300 with the credit I got from electric company) and install was like 250. No upgrade needed.
I've also owned a house before that had old electricity - knob and tube (this was before I had an electric car) and paid less than 10k to get the entire electricity system upgraded to something modern. I dont think your 5k-10k thing is accurate for the vast majority of houses.
5,000$ dollars! Do you mean to tell me that most people do not have any spare space on their electric panel for an extra 220v plug? I didn’t but that’s because my house was owned by cheapstakes who saved 100$ by installing a slightly smaller panel that few electricians I talked to had ever seen. That can’t be most people?!
Places with natural gas heating/stove are more likely to run into the issue because the builders never planned for any of the 'important' appliances to need 240V plugs. My new (old) house had exactly that problem once I started looking at replacing some older gas appliances.
Tesla is also retreating from the being a car company, at least they don't see being a company that sells electric cars to consumers being a great business to be in long term.
There are a couple good reasons for Tesla to do that, which don't apply to most carmakers.
One is that their stock is priced for extreme growth, so they need to be in businesses that can justify that. Cars are not that kind of business. They were for a while when Tesla was much smaller and the only decent EV maker, but not anymore. For any carmaker with a typical carmaker PE, cars can be a fine business.
Tesla's other problem is that Elon did serious damage to their brand, and they're not even getting the growth that other EV makers are getting.
It's priced for extreme growth cause that's the way the CEO and board want it to be. They don't want to make cars and sell them to consumers for a small profit cause that's not an extreme growth opportunity so the focus is elsewhere.
It is a great business to be in, they just aren't run by a sane person who is good at business. If it weren't for massive conflicts of interest their CEO would have been fired years ago.
They're getting leapfrogged by Chinese companies despite being extremely early to the Chinese market along with a factory in China.
They've somehow squandered their technology lead despite being profitable and scaled unlike some of the companies leapfrogging them.
They botched the Cybertruck so badly. Imagine an American company failing to make a popular pickup truck. They could have been selling pickup trucks at F-150-like volume and profitability.
Their brand image of tech futurism is outdated and they're squandering the most profitable segments of the automotive market. Just look at stuff that's succeeding and pulling in big money like the Bronco and Toyota TRD lineup.
Tesla is retreating to robots because their CEO gets bored of running scaled companies that aren't startups, and they're also doing a whole bunch of financial manipulation to prevent Tesla stock from crashing due to its fundamentals. Without a future moonshot business, the valuation of the stock makes no sense, and would naturally decline to that of a normal automobile company otherwise. That event would destroy Elon's net worth and probably make him default on a bunch of personal loans. By combining other moonshots like xAI and robotics, it lessens the impact of the reality of the automotive business: a profitable but generally low-margin high-maturity type of business.
Unless you need to leave the rear seats when the electronic door openers don't work anymore. It's possible the parent was referring to that, which is to be fair not just a Tesla issue, but Tesla is probably the most extreme example.
Nissan at least seems to be somewhat leaning into EVs. The Ariya was released to little fanfare but has seen sales pick up over time (though it’s on pause in the US for 2026 due to tariffs), and they just released a freshly redesigned proper modern EV version of the Leaf at a surprisingly affordable pricepoint. They’re also working with Mitsubishi to sell a Leaf rebadge (which I’d speculate will come at a lower price point with a more stripped down feature set).
In Japan Nissan also had a pure electric kei car they sell.
The third-biggest BEV maker is VW AG, a legacy car brand. Likely soon the second, given their hefty (33% last year) growth vs Tesla’s modest shrinkage; unless something changes they’ll overtake in a year or so.
Toyota pioneered hybrids, but they remain committed to the idea that a fossil fuel component is necessary. They continue to push for hydrogen, which is generated primarily from natural gas. With a hand-wave that maybe it'll be renewable some day.
But the hydrogen infrastructure doesn't exist, and they haven't solved any of the real problems with it. So they're stuck flacking technology that was amazing in the 90s.
It's because japan can't really compete with china in the EV battery space (nor can anyone else really).
By betting on hydrogen, it's possible to take the lead in a smaller pond as a bigger fish. Tho i'm not a believer in hydrogen - it's too difficult, and costs just as much to transition to that as it would electric. It'd be easier to synthesize carbon-based fuels, and that leverages the existing infrastructure for petrol in place for use.
Toyota has a magical vaporware battery that they announce is just a couple years away every couple years. We're likely to see general quantum computing and an operational fusion plant before Toyota productionizes their first "real" EV with said battery.
They were late to the game but are definitely investing more now.
They have three full EV's, in rough order of size: CH-R, BZ (previously called BZ4x), and BZ Woodland (basically a long station wagon version of the former).
Subaru is also selling a tweaked and rebadged version of each. I believe these are all made in Subaru factories with Toyota power-train components.
Toyota barely makes any fully EV cars, and their bZ series hasn't been very great. They have a number of hybrids, but even those are often based on dated battery technology. They're still selling new cars with NiMH batteries.
They have some incredibly reliable hybrid drivetrains, but have weak EVs and ancient battery technology throughout.
That sounds like a distribution problem. They should mail out checks and let the parents decide how to utilize it: au pair, group childcare home, professional daycare facility, paying grandma to stay in the third bedroom.
Their sales have been flat for a while and the design outdated. I wonder if CyberTruck will be next. The only way they can salvage CT is if they either reduce cost or do a redesign.
Crazy that it was just this year that Mark Rober posted his infamous video showing a Tesla getting fooled by a painting, and praising Luminar (causing the stock to jump by 30%)...
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